A major retrospective on the work of Dame Mary Quant, who died last month aged 93, is set to open at Kelvingrove Art Gallery and Museum on Saturday 20th May.
Mary Quant: Fashion Revolutionary is the final chance to see the international exhibition, which features over 100 garments, accessories, cosmetics, and photographs drawn from the V&A’s extensive collections, Dame Mary Quant’s archive and many private collections. The exhibition focuses on the years from 1955, when Quant opened her experimental boutique Bazaar on the King’s Road, Chelsea, through the ‘Swinging Sixties’ when Mary Quant was awarded her OBE, to 1975, it showcases the period when Quant revolutionised the high street with subversive and playful designs for a younger generation.
Sections of the exhibition look at the shift from couture to mass market designer fashion with the launch of the Ginger Group; how she moved fashion forward by going back and embracing the textile industry at the very heart of British manufacturing; the way Mary Quant ‘borrowed from the boys’ and manipulated menswear to challenge the conventional gender stereotypes of the day.
The exhibition goes on to explore the story of the miniskirt, dressmaking patterns, make-up, and accessories that all showcased the iconic daisy logo.
Among over 100 objects, visitors can see the pioneering ‘Wet Collection’ PVC rainwear that featured on an iconic edition of Vogue, a collection of Daisy dolls created in Scotland by Lanarkshire based Model Toys, and the dress she wore when receiving her OBE in 1966 and the innovative jersey dress.
The exhibition also features stories of women who responded to the V&A’s #WeWantQuant campaign, a public call-out to locate rare garments by Quant and collect personal stories, memories and photographs from real people who wore her clothes, including several Scottish contributors.
The themes of dressmaking, marketing and fashion across the decades are explored in detail and provide the focus for an innovative public programme of demonstrations, workshops and talks that will complement the exhibition at Kelvingrove Art Gallery and Museum.
Mary Quant: Fashion Revolutionary opens on Saturday 20 May and runs until 22 October 2023, tickets are £8.50, concession £6.50, and children under 12 are free. The exhibition is organised by the Victoria and Albert Museum, London.