To mark its 150th anniversary, Dunns Food and Drinks is launching The Great Dunns Piece Fling, a search for a high-rise flat to test the lyric “ye cannae fling pieces oot a twenty-storey flat”
The event will recreate The Jeely Piece Song by launching sandwiches from a Glasgow tower block, in partnership with Lanarkshire youth charity AWARE Scotland
Dunns is asking Glaswegians to nominate a flat, ideally around 20 storeys with a safe drop zone. The chosen host will get a hamper, a fee and ‘piece flinger’ bragging rights
A MUCH-loved Glasgow folk song is about to be put to the test with one aim – to find out once and for all whether you can fling pieces oot a 20-storey flat.
The event will see sandwiches launched from a Glasgow tower block in a playful recreation of The Jeely Piece Song, in partnership with AWARE Scotland, a Lanarkshire charity supporting young people through respite breaks and activity days.
Written by teacher Adam McNaughton in the 1960s, the iconic song captured the voice of “a skyscraper wean” stuck on the nineteenth flair, missing meals and missing out, because “ye cannae fling pieces oot a twenty-storey flat.”
Now Dunns wants to find out if the odds of one actually reaching the ground really are “ninety-nine tae wan” with top prizes available for the most accurate piece flingers.
The company is appealing for a flat owner or resident to help make it happen.
The ideal window:
Is 20 storeys up (or close!) Has a clear drop to a safe landing zone Is available for one day this summer
The chosen host will receive:
A hamper of Dunns favourites
A fee for your trouble
Local legend status as the official flinger
Founded in 1875 on Arcadia Street in Glasgow’s East End, Dunns is one of Scotland’s longest-established wholesalers, supplying food and drink to hospitality venues across the country. The business later expanded to a larger site on Bankier Street, and its early roots in the East End remain a proud part of its story. Still proudly family-run, the business is now led by fourth-generation Managing Director Julie Dunn, and remains deeply rooted in community, service and humour – values that have carried it through 150 years of change.
Jim Rowan, chairman of Dunns Food & Drinks, said: “When we started thinking about how to mark 150 years, we didn’t want to do something flashy or corporate, we wanted to do something that felt like us. The Jeely Piece Song has always raised a smile, and this is our way of bringing a little joy and nostalgia to the streets of Glasgow.”
“It’s a fun idea, but it also speaks to something important – community, heritage, and the small things that make Scottish – and Glaswegian – life what it is. We’re proud of where we’ve come from, and this campaign is a celebration of that.”
To apply, head to www.dunnsfoodanddrinks.co.uk/jeelypiece and submit your name, address, a photo from your window, and a quick note on why you’d like to take part.
Author: Glasgow Foodie
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