Following a hugely successful debut that saw shoppers queue throughout the weekend and several products sell out, Scottish menswear brand Baire Atelier is returning to St. Enoch Centre for a second fashion pop-up this weekend.
Running from Friday 17 July to Sunday 19 July, the limited-time store will give shoppers another opportunity to experience the online brand in person, following overwhelming demand at its first Glasgow pop-up last weekend. It’s the only place you can buy the brand until Sunday, and the first three customers through the door will receive 20% off and a gift with purchase.
Founded by Stephen Ewing, Baire Atelier has built a loyal following since launching online in 2022, becoming known for its premium everyday menswear and carefully curated essentials. The return pop-up will feature a limited selection of clothing, accessories and lifestyle pieces, including T-shirts, shirts, caps, card holders and mugs, alongside exclusive offers and up to 50% off selected sale items.
With limited stock available and last weekend’s event selling through key lines, visitors are encouraged to arrive early to avoid missing out.
Located on the ground floor of St. Enoch Centre, opposite Hamleys, the shop offers in-store customers the chance to browse the collection, try on pieces and shop the brand face-to-face for one weekend only.
Annmarie McClean, marketing manager at St. Enoch Centre, said:
“We’re delighted to welcome Baire Atelier back after such an incredible response to its first pop-up. It created a real buzz across the Centre, with queues forming throughout the weekend and shoppers travelling to get their hands on the collection. We’re expecting another fantastic turnout and would encourage anyone interested to visit early while stocks last.”
Baire Atelier founder, Stephen Ewing, said:
“Thanks to everyone who turned up last weekend. We were overwhelmed with the support that showed up for us. We’ve restocked our pink & white striped t-shirts for everyone who missed out, and you can stay updated on our socials for new drops. See you on Friday, and as a special thank you, we’re treating the first three paying customers to 20% off and a free gift with purchase.”
Baire Atelier Pop-Up
Location: Ground floor, opposite Hamleys, St. Enoch Centre, Glasgow
Dates: Friday 17 July – Sunday 19 July
Offers: Up to 50% off selected sale items, plus exclusive in-store offers
For more information, follow @baireatelier on social media or visit St. Enoch Centre this weekend before the pop-up disappears.
Author: Emma Mykytyn
Writes for here and Foodie Explorers website. Usually found napping.